It was so ahead of its time, and it’s only grown, so to be able to give it a bigger platform, it felt like the right thing to do.It wasn’t about switching assets, it was how do we satisfy the audience’s demand to see the show.Part of their prize was a date, which they both revealed they didn’t need.If they were going to meet up it was going to be on their own terms.Having said all that, I think opportunistically Bob has asked us to look and see whether there is an opportunity to strengthen if it makes more sense.
He addresses the scripted strategy for the network, whose slate released today did not include any new scripted projects beyond the previously picked up series MCCARTHY: The key of Bob’s messaging is that the Flagship Six are the brands that have global presence, it’s how we build on that presence, how we bring back these wonderful and iconic film franchises, the legacy of MTV Films, and how we fully actualize the global potential for these brands.
Our aspirations are to have more than that next year and in terms of hours of programming, we’re only adding hours.
I think we feel incredibly strong about the path that we are on and incredibly optimistic about the shows that we have going forward.
It’s been amazing to see the show get its highest season ever on a whole new night on a whole new network.
We brought in a whole new set of audience that is loving the show.