Before the Internet, there were personal ads, and before that, lonely shepherds carved detailed works of art into tree bark to communicate their longing for human contact.
Since the earliest days of mass media and technology, people have been finding ways to broadcast their desires and find connections that might have otherwise eluded them.
I mean, one could argue that even Voyager 1's Golden Record is kind of a massive, interstellar personal ad (complete with the recorded sound of a kiss! It's as if humanity decided to document all our best features and send them into space with this message: So dating apps are really the latest manifestation of human beings doing what we've always done -- create new tools to communicate and then turn around and use those tools to find love, sex and companionship.
1695: The First Personal Ads According to history professor H. Cocks (seriously --The Best Name Ever for an academic) personal ads began as a way to help British bachelors find eligible wives.
1920s: Lonely WWI Soldiers Seek Pen Pals Personal ads went mainstream again in the early 20th century, when social pressures to get married by 21 (and thus, expectations for relationships) were much lower, thankfully than their earlier incarnations.
It's successfully launched thousands of happy and lasting relationships.
Phishing, fake profiles, and ads for escorts continue this tradition today.
Early 1900s: The Lonely Rural Farmers, Ranchers and Shepherds Around the turn of the last century, personal ads enjoyed a renaissance of popularity, especially in the Western US with low populations and the harsh realities of rural life without a partner.
By the time Tom Hanks and Meg Ryan AOL'd each other in You've Got Mail, it had become clear that the Internet was going to change every aspect of our lives forever -- including love and romance.
was founded in 1995, and by 2007, online dating had become the second highest online industry for paid content.